Which of the following is a type of interview that allows a moderator to work through a series of discussion questions with a group?
A) Focus group
B) Cultural sampling
C) Observations
D) Experiments
E) Adaptive surveys
A
Explanation: A) In addition to individual interviews, business researchers can also use a form of group interview known as the focus group. In this format, a moderator guides a group through a series of discussion questions while the rest of the research team members observe through a one-way mirror.
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When a person conducts an internal search for product information and already has sufficient information, the next step of the purchase decision process will be to:
A) search for additional information B) make the purchase decision C) evaluate the alternatives D) identify the need or problem the choice will meet
It is best to think of customers as demographic groups rather than individuals to provide best value
Indicate whether the statement is true or false