It is best to think of customers as demographic groups rather than individuals to provide best value

A manager of a cost center is evaluated mainly on

a) his or her ability to control costs. b) the amount of investment it takes to support the cost center. c) the amount of revenue that can be generated. d) the profit that the center generates.

The person who withdraws money from a savings account and uses this money to buy government bonds at a higher return on investment is very likely guided by rational buying motives

Indicate whether the statement is true or false