By licensing stations to operate in specific service areas and limiting individual ownerships, the government intended to foster

A) cacophony.
B) local accountability.
C) networks.
D) national pride.

Answer: B

Communication & Mass Media

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Drew works with a company that manufactures hair care products

When a new product is launched, he sends out a direct mail piece that addresses each recipient by his or her first name, includes the names throughout the letter, and refers to localized information pertaining to each contact. Which aspect of direct mail did Drew use? a. Personalization b. Target-specialization c. Cost-effectiveness d. Clutter-worthy

Communication & Mass Media

When your goal is to remove barriers to commitment, you should

A) affirm and apply values. B) provide needed information. C) cite expert sources to bolster your credibility. D) all of the above

Communication & Mass Media