Why is employee advocacy in the form of employee messaging a viable strategy for health-care organizations?
a. ranks as more credible than messaging from the CEO or board of directors
b. offers unsolicited inside info
c. provides testimonials at no additional cost
d. can be easily tailored to specific audiences
a. ranks as more credible than messaging from the CEO or board of directors
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The textbook offers a number of suggestions for using language more effectively. What are those
suggestions? Identify how we can use language more effectively and provide an example for each strategy. What will be an ideal response?
Answer the following statement(s) true (T) or false (F)
1. Provocative facts or statistics that surprise an audience can be effective as long as they are relevant to the topic and the audience. 2. People tend to trust and like others whom they perceive as similar to them, and smart speakers will tend to emphasize similarities. 3. A speaker is encouraged to end a presentation by saying “thank you.” 4. Summarizing your main points is a good way to assist audience retention and understanding of the material. 5. The conclusion is more important than the introduction and the body of a presentation.