A(n) ________ helps employees act ethically

____________: leaders in social setting; slightly above average education

Fill in the blank(s) with the appropriate word(s).

In 2008, the NBC television network used marketing tools such as advertising, personal selling, public relations, and sales promotion to communicate with its target audience about its new reality show

The television network's__________described its plan on how to use these tools most effectively. Fill in the blanks with correct word.