Openings of surveys should be written out and recited verbatim.

A company wants to ensure its messages are accessibletoevery possible audience. The PR team publishes multiple news releases usingdifferent story angles, so the message is recurrent and available to as many people as possible

What element is utilized in this context? a. Frequency b. Reach c. Budget d. Tactic

A still-used derogatory name for television, the "vast wasteland," was coined by

A. respected journalist Edward R. Murrow. B. broadcast founder David Sarnoff. C. Red Scare figure Joseph McCarthy. D. FCC Chairman Newton Minow.