A computer falls into the ________ category of service mix
A) pure tangible good
B) tangible good with accompanying services
C) hybrid
D) major service with accompanying minor goods
E) pure service
B
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A ________ strategy identifies how a business communicates product or service benefits and value to its target market
A) place B) promotion C) pricing D) product E) position
Kingston Corp is considering a new machine that requires an initial investment of $480,000 installed, and has a
useful life of 8 years. The expected annual after-tax cash flows for the machine are $89,000 for each of the 8 years and nothing thereafter. a. Calculate the net present value of the machine if the required rate of return is 11 percent. b. Calculate the IRR of this project. c. Should Kingston accept the project (assume that it is independent and not subject to any capital rationing constraint)? Explain your answer.