The traditional household consists of ________
A) a husband, wife, and children (and sometimes grandparents)
B) a group of related persons living together
C) two or more families living together
D) a man and a woman living together (whether married or not)
E) related or unrelated persons who share living arrangements
A
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Which of the following is an example of comparative advertising?
A. An ad using a scantily clad model to promote a soft drink. B. An ad showing a celebrity smoking his preferred brand of cigarettes. C. An ad showing a dog choosing one brand of dog food over another. D. An ad showing the superiority of synthetic materials used in its products as compared to cotton E. An ad using shocking or taboo material to promote a product.
A company can take several steps to improve the quality of its marketing intelligence
If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence. A) sales-force surrogates B) intermediaries C) external networks D) advisory panels E) customer feedback systems