Which of the following is an example of comparative advertising?
A. An ad using a scantily clad model to promote a soft drink.
B. An ad showing a celebrity smoking his preferred brand of cigarettes.
C. An ad showing a dog choosing one brand of dog food over another.
D. An ad showing the superiority of synthetic materials used in its products as compared to cotton
E. An ad using shocking or taboo material to promote a product.
Ans: C. An ad showing a dog choosing one brand of dog food over another.
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Eve is a contractor. Kanye contracts with Eve to remodel his tiny home. After finishing the remodel, Eve sends Kanye an invoice. Which of the following is true?
A. Eve is in default. B. Kanye is a secured creditor. C. Eve is an unsecured creditor. D. Kanye’s tiny home is collateral.
Which of the following is most closely associated with customer relationship management?
A) the creation of perceived needs B) mass marketing C) production and distribution efficiencies D) commitment to customer lifetime value E) idea and cause marketing