Explain the differences between culture, subculture, and social class
What will be an ideal response?
Culture is the fundamental determinant of a person's wants and behavior. Subcultures provide more specific identification and socialization of their members. Subcultures include nationalities, religions, racial groups, and geographic regions. Social class is a relatively homogeneous and enduring division in a society, that are hierarchically ordered and whose members share similar values, interests, and behaviors.
You might also like to view...
A marketing manager believes that unpaid communication is seen as more credible than paid forms. Based on the manager's consideration, ____________ will be the most appropriate promotional form.
A. Public relations B. Personal selling C. Direct marketing and interactive marketing D. Advertising E. Sales promotion
Which of the following persons exhibit one of the requirements necessary for an applicant to qualify for a salespersons license?
A. The applicant is seventeen years old. B. The applicant has completed at lease 60 hours of instruction in a salesperson's course approved by the Commission. C. The applicant has completed the tenth grade. D. The applicant holds a certificate of equivalency.