The final step of the business-to-business buying process is a request for proposal

The Accounting Rate of Return method evaluates the lifetime return of an investment, whereas Return on Investment evaluates the annual return of an investment

Indicate whether the statement is true or false

Which of the following slogans used by automobile companies most strongly addresses the cultural belief that change equals progress?

A) "Everyone dreams of an Audi." B) "Lincoln. Travel well." C) "Buick. It's all good." D) "This is not your father's Oldsmobile." E) "Chrysler. Drive = Love."