The Accounting Rate of Return method evaluates the lifetime return of an investment, whereas Return on Investment evaluates the annual return of an investment

Coaching involves the use of positive feedback, role modeling and trust.

a. true b. false

What is the main reason that a business suffers several economic consequences when a dissatisfied customer leaves?

A) The cost of attracting a new customer is greater than retaining a current customer. B) The business's competitors enjoy a greater customer loyalty toward the same type of products. C) The amount of money spent on developing the product for the dissatisfied customer cannot be reimbursed. D) The business has to pay a large compensation fee to the customer. E) The future costs for the development of a similar product increases abruptly.