Which is NOT a reliable source for information on song popularity?
a. record store sales
b. trade playlists
c. syndicated playlists
d. promoters' materials
e. listener surveys using song extracts
d
Communication & Mass Media
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Which is not one of Sernovitz's 5Ts for word-of-mouth marketing?
A) talkers B) topics C) tools D) training E) tracking
Communication & Mass Media
The term morals means which of the following?
A. a way of justifying behavior that cannot otherwise be justified B. “the just-right point between excess and defect” C. a rational means of decision-making when both alternatives are equally attractive or unattractive D. a religious or philosophical code of behavior
Communication & Mass Media