Which is not one of Sernovitz's 5Ts for word-of-mouth marketing?

A) talkers
B) topics
C) tools
D) training
E) tracking

Answer: D

Communication & Mass Media

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The anxiety reaction we experience under stress is

A. uncontrollable. B. part of our survival equipment. C. useful in giving speeches. D. likely to decrease over time. E. limited to amateur speakers or performers.

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Silence can be used to draw attention to words and ideas

a. True b. False

Communication & Mass Media