Which of the following statements pertain to The Color Marketing Group?
A) predicts electric green will become a popular accent color
B) is a not-for-profit association that forecasts color trends three years out for all industries, manufactured products and service
C) predicts soft, colorful hues will form the basis for most decoration
D) predicts global warming concerns will increase the use of reflective white
E) makes predictions about best colors to use for 20 months out
B
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An increasing number of companies are considering their relationships with customers as financial assets. Such firms measure success by calculating the value of their ________
A) CRM B) VALS™ C) brand personality D) customer equity E) positioning
What kind of organization becomes more responsive to its environment by breaking the company into more manageable units?
A) Centralized B) Decentralized C) Geographic D) Process-oriented E) Customer departmentalized