An increasing number of companies are considering their relationships with customers as financial assets. Such firms measure success by calculating the value of their ________

A) CRM
B) VALS™
C) brand personality
D) customer equity
E) positioning

D

Business

You might also like to view...

If the expected path of one-year interest rates over the next five years is 1 percent, 2 percent, 3 percent, 4 percent, and 5 percent, then the pure expectations theory predicts that the bond with the highest interest rate today is the one with a

maturity of A) one year. B) two years. C) three years. D) four years. E) five years.

Business

Improvements to systems include all the following except:

A) combining processes. B) streamlining a process through the elimination of unnecessary or duplicated steps. C) increasing redundant output. D) reducing errors in input through changes of forms and display screens. E) speeding up a process.

Business