Which of the following is a brand and product line strategy?
A) product differentiation
B) brand differentiation
C) bundling and unbundling
D) brand identity
E) low cost of purchase
C
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Arthur Jones has decided to start a business. He wants to manufacture lawn mowers and believes in the production concept. If this approach is taken, what will be Mr. Jones' primary areas of concentration as he builds his business?
What will be an ideal response?
In what way does customer service differ from customer relationship management (CRM)?
a. CRM involves looking for the quick fixes to satisfying customer needs. b. CRM takes a holistic approach in satisfying customer needs and expectations. c. Customer service only involves obtaining and reacting to customer feedback. d. Customer service is only considered if it will boost company profits.