In what way does customer service differ from customer relationship management (CRM)?
a. CRM involves looking for the quick fixes to satisfying customer needs.
b. CRM takes a holistic approach in satisfying customer needs and expectations.
c. Customer service only involves obtaining and reacting to customer feedback.
d. Customer service is only considered if it will boost company profits.
b
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A clothing retailer sold all the clothes it purchased from manufacturers this year at a positive profit margin. No customer paid for the clothes - all were sold "on credit" (until next year). The result is zero profits for the retailer this year.
a. true b. false
Social media (SM) ________ are formed based on mutual interests and transcend familial,geographic, and organizational boundaries
A) communities B) collaborators C) dashboards D) outlets