A clothing retailer sold all the clothes it purchased from manufacturers this year at a positive profit margin. No customer paid for the clothes - all were sold "on credit" (until next year). The result is zero profits for the retailer this year.

Which of the following is true of survey research?

A) It is the most widely used method for gathering primary data. B) It is the most suitable method for establishing causal relationships. C) It is the best method to use when people are unwilling to answer questions. D) It is not suitable for collecting data for descriptive research. E) It is inflexible and cannot be used in many different situations.

Sharada Jones led her marketing team in developing a new advertising campaign

Before placing and running the advertisements, she wants to assess whether the campaign will effectively work toward her company's marketing objective of increasing brand awareness. Which of the following tools should Sharada choose? A) hurdle rating B) copy testing C) a purchase funnel D) return on key performance indicators E) return on marketing investment