A company's traditional promotion mix consists of the specific blends of five different parts. Name and define these parts

What will be an ideal response?

Advertising is any nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Sales promotion includes short-term incentives to encourage the purchase or sale of a product or service. Public relations includes building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, or events. Personal selling includes a personal presentation by the firm's salesforce for the purpose of making sales and building customer relationships. Direct marketing includes direct connections with consumers to obtain an immediate response.