Implicit or explicit reference to competitors can provide the basis for an effective positioning strategy

When writing content to post on the web, keep in mind that careful readers tend to be

A) resentful of online content. B) receptive to online content. C) skeptical of online content. D) indifferent to online content. E) bored by online content.

A tobacco company, facing increased government intervention and regulation, diversified its assets by buying a textile manufacturer, a gold mine, and a shopping mall. Although each business had its own management team, the parent company provided oversight control. The tobacco company would have formed a

A) strategic alliance. B) maquiladoras. C) value-chain partnership. D) conglomerate.