A company decided to conduct a market survey for its new MP3 player which it had priced at $150. However, in the survey, 95 percent of the participants said that the maximum they would pay for the MP3 player is $100

This is an example of which of the following possible consumer reference prices?
A) historical competitor price
B) expected future price
C) usual discounted price
D) upper-bound price
E) last price paid

D

Business

You might also like to view...

Many proposals, especially those that are unsolicited, are unsuccessful because the audience decides to do nothing at all

Indicate whether the statement is true or false.

Business

The weighted-point evaluation system allows for a completely objective decision to be made

Indicate whether the statement is true or false.

Business