What is meant by "interpreting features" in a persuasive sales letter?
Interpreting features means showing specifically how each will benefit the reader. Make the reader--not the product--the subject of most sentences. This benefit is known as derived benefits by marketers.
Business
You might also like to view...
On loans fully secured by physical, non-real estate loans, the Basel Committee has set a loss given defaults (LGD) rate of
A. 15 percent B. 25 percent C. 40 percent D. 45 percent E. 60 percent
Business
The writing approach for a proposal is similar to the approach used for persuasive sales messages, so you can
A) follow the AIDA model. B) follow the good-news message plan. C) minimize the "you" attitude. D) open with a buffer statement. E) follow a journalistic approach.
Business