The writing approach for a proposal is similar to the approach used for persuasive sales messages, so you can
A) follow the AIDA model.
B) follow the good-news message plan.
C) minimize the "you" attitude.
D) open with a buffer statement.
E) follow a journalistic approach.
A
Explanation: A) Since a proposal is usually a persuasive document, you can use the AIDA model to gain attention, build interest, create desire, and motivate action.
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Which of the following is an accurate statement about product management?
A) It is also known as quality management. B) It is rarely team-based. C) It is a continual process. D) It includes responsibility for the marketing mix tools of product and promotion, but not of price and place. E) It involves more strategic planning than tactical planning.
Net operating profit after taxes (NOPAT) represents a firm's earnings after deducting both interest and taxes
Indicate whether the statement is true or false