In which of the following cases should a company consider direct competitors to be more
important than indirect competitors?
A) when the product is part of a market that has a rapid rate of technological change
B) when considering a product that is in the early stages of the product life cycle
C) when considering competitors who will pose a threat throughout a product's life cycle
D) when considering competitors who pose a threat during the time horizon of a marketing
plan
D
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In terms of evaluation categories, which technique utilizes actual numbers and measures the actual results of the marketing program?
A) message evaluation B) respondent behavior evaluation C) online measurement D) recognition evaluation
The airline industries implement yield pricing by offering discounted but limited early purchases, higher-priced late purchases, and the lowest rates on unsold inventory just before it expires
Indicate whether the statement is true or false