Sally and Jack have been seeing one another regularly since their Introduction to Communication class ended. They have a great number of common interests and activities. Lately though, Sally has mentioned to Jack her need to maintain her other male and female friendship activities. Though Sally and Jack's relationship remains strong, Sally's comments could be interpreted as which of the following stages of Duck's model of romantic relationships?
A) invitational communication
B) explorational communication
C) intensifying communication
D) intimate bonding
E) navigation
E
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Chris and Bryan are having a conversation. After a while, Chris stands up to leave, puts on his
coat, and moves toward the door. Bryan sees him moving toward the door but continues talking with no signs of wrapping up the conversation. What problem is Bryan having with his perception of the situation? A) attention and selection B) organization C) closure D) interpretation
Answer the following statement(s) true (T) or false (F)
1. Hybrid advertising is a freestanding display designed to attract the attention of passers-by. 2. In experiential advertising, consumers need to get involved, such as completing a puzzle. 3. Experiential advertising must be serious. 4. Out-of-home advertising is usually a secondary medium. 5. Native advertising is the same as content marketing.