Answer the following statement(s) true (T) or false (F)
1. Hybrid advertising is a freestanding display designed to attract the attention of passers-by.
2. In experiential advertising, consumers need to get involved, such as completing a puzzle.
3. Experiential advertising must be serious.
4. Out-of-home advertising is usually a secondary medium.
5. Native advertising is the same as content marketing.
1. False
2. True
3. False
4. True
5. False
Communication & Mass Media
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Which component of a video script includes an announcer speaking or a quote from someone being interviewed?
a. A-roll b. B-roll c. CU d. SOT
Communication & Mass Media
The number of unmarried people in the U.S. has doubled in the past 50 years
Indicate whether the statement is true or false
Communication & Mass Media