Gail's Gears is a new company selling accessories for bicycles
Its new advertising campaign features instructions on how to assemble various accessories, including flashing lights for traffic safety, gear boxes to mount on the handlebars, and other products to attach to the seat over the back tire. This advertising campaign is an example of ________ advertising.A) retail
B) public service
C) product
D) interactive
E) mobile
C
Explanation: C) The accessories Gail's Gears is promoting are products; therefore, this is an example of product advertising, pure and simple. Product advertising promotes a specific product's uses, features, and benefits. This is the type of advertising we most often think of.
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