Explain the relationship between Jones and Sasser's ultimate measure of 'customer loyalty' and the 'supplier's share of customer's business'
What will be an ideal response?
Jones and Sasser's ultimate measure of customer loyalty is the same as the earlier concept, supplier's share of customer's business: that is, the percent of a customer's total purchase requirement for a market offering that the supplier obtains.
You might also like to view...
Contingent valuation is a method for assigning a price to ecological goods or services that are traded in markets.
a. true b. false
Breaking all the conventional norms, Selfridge opened his department store just off Oxford Street. The changes incorporated include all of the following except:
A) perfume and fragrance were moved to the front in order to avoid any horse dung odors. B) goods were put within reach of the customers. C) goods were kept behind counters and were available by asking store clerks. D) customers always came first. E) early bird specials were offered.