Kay and Jenny's, a restaurant, has implemented a new system that identifies and gathers information about its regular customers. It rewards the regular customers by giving them gift coupons and cash prizes. This is most likely an example of a(n)__________
Fill in the blanks with correct word.
ANSWER: customer relationship management (CRM)
This is most likely an example of a customer relationship management (CRM) system. Customer relationship management is the ultimate goal of a new trend in marketing that focuses on understanding customers as individuals instead of as part of a group.
Business
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A lease agreement is signed by a lessee who is 16 years of age. Which of the following is true?
A) A 16-year-old person cannot sign a lease. B) The lease agreement is voidable. C) The lease agreement is valid provided the security deposit is increased. D) The lease agreement is void.
Business
Refer to Table 12.2. Joan is using ________ power
A) personal B) coercive C) legitimate D) referent
Business