Cover Board Inc. is a company that designs and prints advertisements on coffee sleeves used on cups sold in coffee shops
To find clients to advertise on the coffee cup sleeves, the company sends a representative to other companies to explain them the benefits of advertising on these sleeves. In this case, which of the following promotional strategies is used by Cover Board Inc.?
a. Mass communication
b. Implicit communication
c. Personal selling
d. Sales promotion
ANSWER: c
Cover Board Inc. is engaged in personal selling. Personal selling is a purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other.
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