Define values and explain the role values have in determining the self-concept

What will be an ideal response?

Values are relatively long-lasting ideals that guide our behaviors. Values influence the self-concept because they determine our behaviors as well as our communication, which in turn reflects our selfconcept.

Communication & Mass Media

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Why are ethics important in PR?

What will be an ideal response?

Communication & Mass Media

Each frequency has a wavelength

a. true b. false

Communication & Mass Media