Why are ethics important in PR?
What will be an ideal response?
ANS: The nature of the PR profession is to communicate with different publics; therefore, the actions and decisions of practitioners and their clients affect the public. Ethical practitioners make common-sense decisions. When you disregard your inner voice of truth, then someone loses out and a domino effect occurs. The resulting losses can be felt by the public, the company and others.
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"If it turns out that we have violated an ethic rule or rules, do we disclose what happened and why and explain how we plan to change our processes in the future?" is a question that addresses which of the following?
A) honesty of identity B) agency employment characteristics C) respect for the rules D) honesty of opinion E) responses when things go wrong
Graphic presentation aids should focus on multiple ideas at once to suggest the complexity of your message
Indicate whether the statement is true or false