A wave of accounting scandals around the turn of the 21st century prompted which of the following?

According to the ________ hierarchy of effects, the consumer considers purchases based on an attitude of hedonic consumption (such as how the product makes him or her feel or the fun its use will provide)

A) experiential B) habitual C) low-involvement D) standard learning

Which practitioner is credited as being the first to realize the fallacy of publicity unsupported by good deeds, was among the first to use the "handout" (press release) on a large scale,

and had great impact on the practice by issuing a "Declaration of Principles" in 1906? A. George Creel D. Carl Byoir B. Edward Bernays E. Ivy Lee C. John W. Hill