Which practitioner is credited as being the first to realize the fallacy of publicity unsupported by good deeds, was among the first to use the "handout" (press release) on a large scale,
and had great impact on the practice by issuing a "Declaration of Principles" in 1906?
A. George Creel D. Carl Byoir
B. Edward Bernays E. Ivy Lee
C. John W. Hill
E
Business
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Qantas, the Australian national carrier, introduces flights to the Middle East. This is an example of ________
A) product development B) diversification C) market development D) market penetration E) differentiation
Business
When it was first launched, Google's paid search platform represented a new strategy for revenue generation on the Internet. This is an example of innovation along which of the following dimensions?
A) process B) supply chain C) value capture D) presence E) brand
Business