Consider the transportation problem and its initial solution in the table below. What is the improvement index for the empty cell Source 1 — Destination 3?

Support services are an important part of a customer's overall brand experience

Indicate whether the statement is true or false

The initial function of a marketing information system is ________

A) generating insights from market consumption patterns B) analyzing the results of marketing research studies C) evaluating information from internal and external sources D) assessing the information needs of a company E) hiring research firms to conduct market research