Which of the following is an example of indexing a statement?

A. "McCabe's Pub has great food."
B. "You might enjoy McCabe's Pub."
C. "The last time I ate at McCabe's Pub, I enjoyed the food."
D. "Some people enjoy McCabe's Pub."

C

Communication & Mass Media

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Argumentativeness is a

a) claim supported by evidence and reasons for accepting it. b) process of reasoned interaction intended to help participants make the best decision in a given situation. c) decision based on listening to and analyzing arguments. d) willingness to argue controversial issues with others. e) form of debating in which a judge makes the final decision.

Communication & Mass Media

Which advertising agency uses the term "Lovemark" to refer to brands people love?

a. DDB b. BBDO c. Leo Burnett d. Saatchi & Saatchi

Communication & Mass Media