Which advertising agency uses the term "Lovemark" to refer to brands people love?

a. DDB
b. BBDO
c. Leo Burnett
d. Saatchi & Saatchi

d

Communication & Mass Media

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Direct definitions, self-fulfilling prophecies, attachment styles, and identity scripts are all ways that the generalized other influences our self-concept

Indicate whether the statement is true or false

Communication & Mass Media

SELECT ALL THAT APPLY. When you are writing a lead story based on the 5W’s and 1H, which elements make up the core that you should begin with?

A. why B. how C. who D. what

Communication & Mass Media