Developing efficient procedures through which documents will move is an example of activities involved in which of the following stages of the records cycle?

________ are measures that marketers can use to watch the performance of their marketing efforts

A) Predictive analytics B) Marketing metrics C) Marketing controls D) Touchpoints E) Data warehouses

Which one of the following terms represents treating an abstraction as if it exists as a concrete entity?

A. Strategies D. Objectives B. Tactics E. Reification C. Goals