In additional to social networking and viral marketing, how do firms successfully increase brand awareness?
A) Reintroduction
B) Globalization
C) Rebranding
D) Product placement
E) Packaging
Answer: D
Explanation: D) In addition to using viral marketing and social networking, recent successes have been found with product placements.
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What is the PRIMARY purpose of audit trails?
A. To better evaluate and correct audit risk resulting from potential errors the auditor might have committed by failing to detect controls failure B. To establish a chronological chain of events for audit work performed C. To establish accountability and responsibility for processed transactions D. To compensate for a lack of proper segregation of duties
Globalization critics argue that the decline in unskilled wage rates in advanced economies is due to the:
A. migration of low-wage manufacturing jobs offshore. B. technology-induced shift toward jobs that require significant education and skills. C. increased supply of highly skilled workers. D. decreasing demand for unskilled workers in developing nations. E. reducing national differences in the cost of labor between developed and developing nations.