Brendan argues, in his persuasive speech, "What starving people need first is food and clean water; not counseling about the sad state of their governments; not advice about ways to attract new industry; and not pity over the loss of their self-esteem'' What principle of persuasive speaking is Brendan effectively utilizing?

a. the principle of cognitive dissonance and negative motivation
b. the principle of presenting more advantages than disadvantages
c. the principle of creating gradual, rather than sudden, change in listeners
d. the principle that basic needs must be satisfied before higher-level ones

Correct answer is d. the principle that basic needs must be satisfied before higher-level ones

Communication & Mass Media

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If you, as a listener, want to better follow a speech, remember what was said, and

analyze what was said, research suggests you should ______. A) engage in mental argument during the speech, silently refuting the speaker's ideas B) focus on the speaker's nonverbals during the speech, especially eye behaviors C) allow yourself to react on the basis of your first impression, trusting your instinct D) take notes, jotting down a basic outline of the speech and any questions you have

Communication & Mass Media

In the _____ phase of decision making, the group has worked through primary and secondary tensions and expresses a cooperative attitude.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media