IBM's failure in the PC business can be explained, at least in part, by

a. its poor technology.
b. it poor marketing.
c. its presumptions about the role of hardware.
d. its leadership.

C

Communication & Mass Media

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During her appraisal interview,Aeryn explained toEvan, the interviewer, that her team procured the current project budget only after the previous budgetary allowance was completely exhausted

She then told Evan, off the record, that her team was still using the previous allowance. After the interview, Evan told Barney, a colleague, about what Aeryn told him. What ethical principle did Evanflout? a. Keep confidential information to oneself and not share it with others b. Convey false or misleading information to the other person c. Restrict the other person's choices or answers to questions d. Manipulate the other person

Communication & Mass Media

57. If the local Little League catcher asks for a $5 donation and you refuse and then he follows up with an offer of a $1 candy bar and you buy that, you have experienced a psychological strategy known as ________.

A. reciprocal concession B. rejection then retreat C. the contrast principle D. the standard/learned principle

Communication & Mass Media