All the activities associated with the flow and transformation of products from raw materials through to the end customer

Which of the following is true about a strategic market plan?

A) It is a short-term marketing strategy. B) It is referred to as tactical marketing strategy. C) It lacks specific performance objectives. D) It has a 1-year time horizon. E) It has a 3- to 5-year time horizon.

Mercury Inc., an American multinational corporation, is currently planning to enter the promising consumer goods market in India. The firm will most likely discover that ________ beliefs and values are more open to change in India

A) inherited B) secondary C) primary D) core E) traditional