During your speech, you ask the audience to sign a petition increasing the amount of student parking areas. The general goal of the speech is to

Quoting experts enhances perceptions of competence

Indicate whether the statement is true or false

Answer the following statement(s) true (T) or false (F)

1. Each element of a campaign has to be effective on its own, since it may be thefirst and only exposure for the consumer. 2. The primary purpose of a campaign is to diversify the brand. 3. You should extend the same idea to every part of the campaign. 4. Television commercials featuring celebrity voice-overs are most influential when consumers can identify which actor it belongs to. 5. An ad is a series of ads for a product that work individually and cumulatively to communicate the advertiser’s message.