Answer the following statement(s) true (T) or false (F)
1. Each element of a campaign has to be effective on its own, since it may be thefirst and only exposure for the consumer.
2. The primary purpose of a campaign is to diversify the brand.
3. You should extend the same idea to every part of the campaign.
4. Television commercials featuring celebrity voice-overs are most influential when consumers can identify which actor it belongs to.
5. An ad is a series of ads for a product that work individually and cumulatively to communicate the advertiser’s message.
1. True
2. False
3. False
4. False
5. False
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The key to a successful radio talk show is having
a. identifiable personalities. b. interviews with celebrities. c. good calls from listeners. d. a current controversy.
In some countries, whistling by listeners is a sign of approval.
Answer the following statement true (T) or false (F)