Which is a factor in fueling the trend toward integrated communication approach in public relations?
A) continued growth of organizations
B) larger budgets for organizational marketing and communication
C) marketing of products/services generally unaffected by public and social policy issues
D) advertising, because of high costs, isn't the silver bullet that it used to be
E) merger mania in today's business world
Answer: D
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For critics like Richard Dyer and Robin Wood, who define genre in terms of theme more than visual conventions, the horror film is inevitably interested ________________
A) the stark difference between good and evil B) how the monster represents the feelings the protagonist represses C) the conflict between scientific rationality and the chaos of nature D) how humans allow themselves to be consumed by fantasies of grandeur
At the end of every month, a sales manager offers a cash bonus to the most successful salesperson. What type of power is this leader using?
a) Informational power b) Coercive power c) Reward power d) Legitimate power e) Expert power