If management seeks to build a critical mass among employees to support a change effort, it is trying to shape the political dynamic in order to reduce resistance to organizational change

The term "diversity" is synonymous with differences.

a. true b. false

Before Ben & Jerry's launched their ice cream in the United Kingdom, the company conducted extensive research to determine whether the package design was appropriate

The research indicated that British consumers perceived the colors differently than U.S. consumers. The package design was changed accordingly. This type of strategy can be defined as: A) product-communications extension. B) product extension-communications adaptation. C) product adaptation-communications extension. D) product-communication adaptation. E) product invention.