Explain the personal-social identity continuum

What will be an ideal response?

This continuum addresses our personal identities (those aspects of ourselves that make us unique as individuals), and our social identity refers to the social groups we belong to and how much emotion
and importance we place on that group membership. At any given time, various aspects of our identity
will influence how we think about ourselves and this influences our behavior.

Communication & Mass Media

You might also like to view...

When you identify the agency, you are answering the question, "Who is acting in this situation?"

Indicate whether the statement is true or false

Communication & Mass Media

What was F. Wayland Ayer's innovation in the advertising agency?

What will be an ideal response?

Communication & Mass Media