What was F. Wayland Ayer's innovation in the advertising agency?

In order to persuade college basketball fans to not riot after NCAA championships, the university administration might tell them that if they do not riot, they can maintain their privilege of going to games. According to Rank, what stimulating tactic is this?

a. avoid a bad b. get rid of a bad c. get a good d. keep a good

Empathic responses require a listener to understand his or her communication partner's emotional state.

Indicate whether the statement is true or false.