Work closely with ____________ when you need a special illustration

Concentrated marketing differs from micromarketing in that concentrated marketing ________

A) targets a single location or even a single customer B) focuses on only a single market segment C) ignores differences among buyers D) involves crafting entire marketing programs of products for an individual customer E) sells a variety of products to several target customer groups

When determining the sample size for the number of items the auditor should count during the physical inventory,

A) it is easy to quantify the number of items based on a formula developed by the AICPA. B) one of the key determinants that must be considered is internal control over the physical count. C) one of the key determinants that must be considered is the cost involved. D) generally accepted auditing standards require that at least 80% of the dollar value of the inventory should be included in the sample.